- What do you think about this person now based on the cover of this magazine?
- How does he look?
- What lifestyles, values and points of view are represented or omitted in this message?
Tag Archives: marketing
Target Audience – Image 1
- What do you think about this person based on the cover of the magazine?
- How does he look?
- What lifestyles, values and points of view are represented or omitted in this message?”
Analyzing Commercials
View the Dr. Pepper commercial below. Assess the technical elements:
- number of shots
- length of each shot
- camera angle of each shot & location of the camera for each
- effects of close-up/medium/long shots
- framing (rule of thirds)
- backgrounds
- lighting for each shot
- visual transitions
- sound track
- special effects or animation
- script/message
Discuss the following:
- Who created the message?
- What is the target audience?
- What creative techniques are used to attract attention?
- How might different people understand this message differently?
- What values, lifestyles and points of view are represented in, or omitted from, this message?
- Why is this message being sent?
Dr. Pepper Commercial Quicktime Version (Recommendation: Watch it several times without the sound to focus on elements #1-8 above.)
Big Idea – Media Literacy
Big Idea: Media literacy is a life-long skill essential to digital citizenship, informed-decision making and active participation in our society.
Guiding Questions
- Who created the message?
- What is the target audience?
- What creative techniques are used to attract attention?
- How might different people understand this message differently?
- What values, lifestyles and points of view are represented in, or omitted from, this message?
- Why is this message being sent?
Alternative Energy Company
Grade 5 Research
- Open a new presentation document in OpenOffice. Select “Introducing a New Product” template.
- You will create a presentation for a company that you might create some day. Enter the name of the product and the name of the company. Choose a color scheme to compliment the source of energy.
- You will complete information on the following slides
- Long-term Goal
- Customer wishes
- Fulfilling Customer Needs
- Cost Analysis
- Strengths and Advantages
- Next Step of Action
- Bibliography
- Add images where appropriate. Images may come from Google images.
- View the following advertisements. Do they provide information about long-term goals, customer wishes, etc.
- Exxon Mobile Algae Advertisement (We’ll talk about algae as a biofuel later. For now, listen to how they present their long-term goals, etc.)