Big Idea: Media literacy is a life-long skill essential to digital citizenship, informed-decision making and active participation in our society.

Guiding Questions

• Who created the message?
• What is the target audience?
• What creative techniques are used to attract attention?
• How might different people understand this message differently?
• What values, lifestyles and points of view are represented in, or omitted from, this message?
• Why is this message being sent?