Student Work – ICS Advertisements

    Assignment:

    Create your own video slideshow on animoto.com. You must create a 30 second advertisement for ICS. Use your school email account to create the account on Animoto.

    Plan the following before you create the media message:

    1. What is the target audience? potential students or parents (early childhood, elementary, or middle school)
    2. What creative techniques are used to attract attention? images and music
    3. How might different people understand this message differently?
    4. What values, lifestyles and points of view are represented in, or omitted from, this message?
    5. Why is this message being sent?
    6. How does the advertisement address the ICS Mission statement?

    Links to Sample Products:

    Links to other students advertisements are on the Media Literacy Wiki.

    Brand Logos

    ABClogo

    Companies target very young children, resulting in 3-year old’s able to identify brand-name logos. The earlier the child identifies with a brand logo, the longer the company benefits. A successful logo is strong enough to be identified even from the first letter of the design. Can you identify the brands above based on the first letter of the brand name?

    Sorakuen Garden, Japan using Animoto

    Create your own video slideshow at animoto.com. You must create a 30 second advertisement for ICS. Use your school email account to create the account on Animoto.

    Plan the following before you create the media message:

    1. What is the target audience? potential students or parents (early childhood, elementary, or middle school)
    2. What creative techniques are used to attract attention? images and music
    3. How might different people understand this message differently?
    4. What values, lifestyles and points of view are represented in, or omitted from, this message?
    5. Why is this message being sent?
    6. How does the advertisement address the ICS Mission statement?

    Technical Aspects

    • number of shots (for a free account, the limit is 12 images)
    • length of each shot (no longer than 30 seconds total for a free account)
    • camera angle of each shot & location of the camera for each (use your best)
    • effects of close-up/medium/long shots (use your best)
    • framing (rule of thirds) (use your best – but crop if necessary)
    • backgrounds (choose slides with appropriate backgrounds)
    • lighting for each shot (use your best)
    • visual transitions (no control in a free 30 second video)
    • sound track (select 30 seconds of music – mp3 format)
    • special effects or animation (no control in a free 30 second video)
    • script/message (your images and  music create the message)

    Tools:

    Complete Assignments:

    1. You may work alone or in pairs.
    2. When you complete the 30 second advertisement for ICS (using Animoto), you or your partner must send the link to my email. Include in the email a summary of your answers to the 6 questions listed above.
    3. You will have today in class and next week in class to work on the assignment. It must be completed before midnight May 6.

    Creating the Cover

    BehindclosedDoors

    The visually literate student evaluates the aesthetic and technical characteristics of images

    Learning Outcomes: (from ACRL/IRIG)

    1. Evaluates how effectively an image achieves a specific purpose.
    2. Evaluates the use of visual signs, symbols, and conventions to convey meaning
    3. Assesses the appropriateness and impact of the visual message for the intended audience
    4. Analyzes the impact of image editing or manipulation on the meaning and reliability of the image

    Target Audience Application

    Assignment: Create different photographs of a peer using the same or similar techniques in the Schwarzenegger covers.  Photograph the same person to appeal to two different target audiences.

    Be sure to use the Kodak Top Ten Tips for good photography.

    Rules, Limitations, Procedures:

    1. Do not take photos of anyone younger than grade 7. Use a student in your class or older, if at all possible.
    2. Ask his/her permission to use both photos on a website or as part of a slideshow online.
    3. Do NOT take photos of anyone without permission.
    4. Provide the name and age of the person in the photography.
    5. Download the photos from your camera to a computer. Save them as jpeg or as gif or as png. (View Image File Formats for descriptions of each.) This link may help to save the files correctly. Windows Microsoft You can also use Zamzar to change file formats.
    6. Name each image with your name and audience (example: rcarrier fashion) or your name and audience2 (example: rcarrier business)
    7. Attach each image to an email and send it to me at my school email address.
    8. I must receive the email with the attachments before midnight Sunday, 5/1

    Target Audience – Response and Techniques

    Compare the images of Arnold Schwarzenegger in the previous two posts:

    1. Describe your emotional responses based on the overall image of the person on each of the two pages. Compare and contrast the body language, eye contact, facial expression, clothing, camera angle, make up, etc,
    2. Deconstruct the images. Compare and contrast the graphic elements on each of the pages including the color, font, other photos, composition, choice of words, etc.
    3. What techniques are used in each to attract your attention?
    4. Would you buy either of these magazines? Who would? What are the target audiences for each?

    Arnold.pdf (page 3 of 4)Arnold.pdf (page 4 of 4)

    Based on lessons from Center for Media Literacy.