Fr. Lawrence Rice’s Keynote: “The Church is the original social network,” says @lrice. “If tech is not facilitating it, we are doing it wrong.” Fr. Rice discussed ways to use technology to increase communication within our Catholic communities. He suggested that we put the bulletin online rather than printing so it can be accessed at any time; allow online discussions so there is two-way communication and not just a one-way push of information; use online databases to gather information; allow online donations and contributions without the need of a signed piece of paper; translate publications into appropriate languages and make them available online; etc. He recommended that we read the book from Gutenberg to Zuckerberg
Another book to consider reading is Brandon Vogt’s The Church and New Media.
Companies target very young children, resulting in 3-year old’s able to identify brand-name logos. The earlier the child identifies with a brand logo, the longer the company benefits. A successful logo is strong enough to be identified even from the first letter of the design. Can you identify the brands above based on the first letter of the brand name?
The sound track is important. View the slideshow above, then view another version on Animoto. Note that the length of the sound track is not correct for the length of the slideshow on the other version.
When you complete the 30 second advertisement for ICS (using Animoto), you or your partner must send the link to my email. Include in the email a summary of your answers to the 6 questions listed above.
You will have today in class and next week in class to work on the assignment. It must be completed before midnight May 6.
Do not take photos of anyone younger than grade 7. Use a student in your class or older, if at all possible.
Ask his/her permission to use both photos on a website or as part of a slideshow online.
Do NOT take photos of anyone without permission.
Provide the name and age of the person in the photography.
Download the photos from your camera to a computer. Save them as jpeg or as gif or as png. (View Image File Formats for descriptions of each.) This link may help to save the files correctly. Windows Microsoft You can also use Zamzar to change file formats.
Name each image with your name and audience (example: rcarrier fashion) or your name and audience2 (example: rcarrier business)
Attach each image to an email and send it to me at my school email address.
I must receive the email with the attachments before midnight Sunday, 5/1
Compare the images of Arnold Schwarzenegger in the previous two posts:
Describe your emotional responses based on the overall image of the person on each of the two pages. Compare and contrast the body language, eye contact, facial expression, clothing, camera angle, make up, etc,
Deconstruct the images. Compare and contrast the graphic elements on each of the pages including the color, font, other photos, composition, choice of words, etc.
What techniques are used in each to attract your attention?
Would you buy either of these magazines? Who would? What are the target audiences for each?