Target Audience – Response and Techniques

Compare the images of Arnold Schwarzenegger in the previous two posts:

  1. Describe your emotional responses based on the overall image of the person on each of the two pages. Compare and contrast the body language, eye contact, facial expression, clothing, camera angle, make up, etc,
  2. Deconstruct the images. Compare and contrast the graphic elements on each of the pages including the color, font, other photos, composition, choice of words, etc.
  3. What techniques are used in each to attract your attention?
  4. Would you buy either of these magazines? Who would? What are the target audiences for each?

Arnold.pdf (page 3 of 4)Arnold.pdf (page 4 of 4)

Based on lessons from Center for Media Literacy.