Sorakuen Garden, Japan using Animoto

Create your own video slideshow at You must create a 30 second advertisement for ICS. Use your school email account to create the account on Animoto.

Plan the following before you create the media message:

  1. What is the target audience? potential students or parents (early childhood, elementary, or middle school)
  2. What creative techniques are used to attract attention? images and music
  3. How might different people understand this message differently?
  4. What values, lifestyles and points of view are represented in, or omitted from, this message?
  5. Why is this message being sent?
  6. How does the advertisement address the ICS Mission statement?

Technical Aspects

  • number of shots (for a free account, the limit is 12 images)
  • length of each shot (no longer than 30 seconds total for a free account)
  • camera angle of each shot & location of the camera for each (use your best)
  • effects of close-up/medium/long shots (use your best)
  • framing (rule of thirds) (use your best – but crop if necessary)
  • backgrounds (choose slides with appropriate backgrounds)
  • lighting for each shot (use your best)
  • visual transitions (no control in a free 30 second video)
  • sound track (select 30 seconds of music – mp3 format)
  • special effects or animation (no control in a free 30 second video)
  • script/message (your images and  music create the message)


Complete Assignments:

  1. You may work alone or in pairs.
  2. When you complete the 30 second advertisement for ICS (using Animoto), you or your partner must send the link to my email. Include in the email a summary of your answers to the 6 questions listed above.
  3. You will have today in class and next week in class to work on the assignment. It must be completed before midnight May 6.

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