View the Dr. Pepper commercial below. Assess the technical elements:
- number of shots
- length of each shot
- camera angle of each shot & location of the camera for each
- effects of close-up/medium/long shots
- framing (rule of thirds)
- backgrounds
- lighting for each shot
- visual transitions
- sound track
- special effects or animation
- script/message
Discuss the following:
- Who created the message?
- What is the target audience?
- What creative techniques are used to attract attention?
- How might different people understand this message differently?
- What values, lifestyles and points of view are represented in, or omitted from, this message?
- Why is this message being sent?
Dr. Pepper Commercial Quicktime Version (Recommendation: Watch it several times without the sound to focus on elements #1-8 above.)